Every player within the top 10 is an NFL quarterback who is a media darling. While Kirk Cousins can be a professional in real life, his star power isn't as similar to Aaron Rodgers and Kyler Murray.
Cousins isn't likely to win a popularity contest against Patrick Mahomes or Josh Allen, Tom Brady or Dak Prescott. Some of those players who aren't among the top quarterbacks (Julio Jones), or have a better track record (Allen Robinson) are considered potential Hall of Famer.