There's also the question of the possibility that NBA 2K could be used in a bid to draw new basketball fans as Ted Leonsis, Washington Wizards owner and media mogul has suggested. In actual fact, Donohue has his own story, albeit closer to his home. "My daughter, while played 2K, all of a sudden the kid is coming to me and reading the Warriors roster and stuff about Steph Curry. I'm thinking What's going on? How is he staying up till 10 pm at night to see these games when at the age of seven what? All through 2K, he's studying the game and who's good through their 2K rating."

Donohue says this highlights the "transformation" in how young people consume media and how they are changing. The NBA is also learning about these new crowds and what they're looking for. "The biggest difference in the world of esports that I've observed compared to traditional sports is the voice of the fan, and the power of the fan" Donohue says.

He explains how this manifests itself via elements like the Twitch chat feature on Twitch broadcasts. "The Twitch chat function is always in motion and we keep track of it to ensure that we keep our viewers entertained It also offers an ideal opportunity to obtain immediate feedback and make adjustments to our programming... It's about "hey our fans want the camera angle and the behind the scenes content" which is described by Donohue as "almost becoming the norm for younger consumers, which is that you're listening."

The NBA 2K League does not need to follow traditional restrictions

The biggest advantage the NBA 2K League has is that the game can be played anywhere by anyone. This does not only allow for the new draft process but also allows global markets to be opened up. While the NBA has taken a great deal of effort in promoting its brand overseas yet it has only been able to play individual games in locations like Paris, London, and China. International divisions, long believed to be possible, have been described as it: a dream.

There's no limit for NBA 2K League. "There's so much greenfield in our path, both in terms of expanding internationally and growing the game in the world" Donohue says. The Gen.G Tigers of Shanghai are an international expansion team of the NBA 2K League, was welcomed into the league earlier this season. They also had tryouts in London, Hong Kong and Seoul. Donohue said, "We're trying to continue to recruit international stars we're aware of are playing in this country." "It's definitely an element of our strategy to have to have a European division and also an Asia Pacific division," Donohue stated. He added that "it's more of a question of when, rather than the question of if."

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