High-performance websites generate more repeat visits, have lower bounce rates, increase conversions and engagement, rank higher in organic search, and provide a better user experience. The websites that are developed and designed as per UX, loads in less than 3 seconds attracts more users. Slow-loading websites impact user experience results, cost you money and harm your reputation. So learn the ways to improve web speed here - https://www.mandywebdesign.com..../mandy/importance-of